The new section offers users with product selection: from clothing to accessories. If the purchase is offered in a separate store, the goods can be published to the seller through personal messages or switch to an external site.

In honor of the launch of the VK service, the music was presented with limited surprise boxes created with ten artists. In each set, musicians have unique objects selected by themselves. Such boxes can be found in Gone, for example. Fludd, dead blonde, Thomas Mraz, Lida, Gspd, Sirotkin and others.

The department with Merch is the opportunity to interact even more to artists and to the audience to directly support their favorite artists.

Source: Ferra

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