A very important thing about streaming series and movie platforms like Netflix, HBO Max or Disney+ is that their interface is designed right; with accessible menus and options, elements that allow you to view up-to-date content information, and a clean and intuitive overall design. Unfortunately, that’s not what the Amazon Prime Video app is up to. At least until now. Service of the company founded by Jeff Bezos receives, for the first time in many years, a new design much more minimalist and, in the firm’s own words, “less busy and tedious for our clients.”

The new Amazon Prime Video interface has essentially been redesigned from top to bottom. Now menus that allow you to access various sections such as the store, free content tab or account settings, located on the left side of the screen, while in the previous interface they were located at the top. On the other hand, the way the app displays content on the cover has been changed. With a new look, lThe first row shows the 10 most popular content.

The new design of Amazon Prime Video also makes it much easier to determine whether a series, movie, or documentary is available for a user’s subscription or should be rented instead. This is already something that was included in the old app, since Amazon, let’s remember, does not offer all the content on its platform for free for those users who have a Prime subscription. Now, however, each time the user navigates to the header, a more prominent icon will be displayed.

The new interface of Prime Video is very similar to the interface of other streaming services.

Amazon also changed a preview that is shown each time the user swipes the contentnow displays a pre-selected image from a show or movie and expands it to a trailer-like preview when the user doesn’t scroll to the next carousel heading.

All of these new elements, with the exception of an icon indicating whether a series or movie is included in an Amazon Prime subscription, They are very similar to what we see on other streaming platforms. Netflix and HBO Max, for example, also include a list of the top 10 titles, as well as a sidebar where you can access different categories. The carousel preview is almost identical to what Apple TV+ offers, and the icons and shapes are very similar to what we see on Disney+.

New redesign that was received after 18 months of work, confirmed The Vergeit will first appear in the Prime Video app on Android and TV devices like Fire TV, Roku, Apple TV, or Android TV. Later, the interface will be available in the web version and on iOS devices.. PlayStation 3 and third generation Apple TV (announced in 2012) are excluded. In the latter case, Amazon will keep the original interface.

Source: Hiper Textual

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