Apparently more and more users have decided to use a iOS data tracking, as recently emerged thanks to a report. After updating the iOS 14.5the operating system tracking transparency policy of Apple has been updated, and in fact users are explicitly asked whether they want to allow or avoid tracking, with many companies also raising issues in this regard due to the ever-decreasing amount of data obtained.
Apple provides a random number to each iPhone and iPad that is tracked, known as IDFA, which is then tracked without tracing users. Apparently, despite the billions of dollars apparently lost to… A halfwith also several social networks that have suffered from the problem such as Snapchat Twitter And YouTube, would improve the situation. According to Adjust’s analytics, as reported on the pages of 9to5Mac, 16% of users decided to be tracked beyond 2021, with a percentage that would have increased to 25 over time.
The numbers are obviously not accurate to the hundredth, as we are talking about analytics based on the 2,000 most popular apps on the market.App Store, with the whole improving by 30% even in the game world, in some cases up to 75%. The improvements are especially seen when you consider that a month after the feature’s launch, only 4% had accepted the tracking, so it’s likely we’ll see even higher numbers in the future.
It must be said that everything also depends on the awareness of this practice of apps, which in many cases have spent a few words explaining how the system can actually be useful to users.
Source: Lega Nerd
