Following in the footsteps of the US and Spain, Amazon has confirmed that Prime Video will start showing ads in Mexico. Prime subscribers will have a few weeks to enjoy the current content as From April 11, advertising will appear in TV series and films. If you don’t like seeing ads, you will have the option of paying an additional monthly fee to avoid them.
The technology company has notified its subscribers of changes coming to Prime Video. According to Amazon, Advertising will allow you to continue investing in compelling content in the long run. and he promised that there would not be as many of them as on open television.
“We are writing to notify you of a change to Prime Video. Starting April 11, 2024, Prime Video will include limited advertising in its TV shows and movies. You do not need to take any action and the current price will not change. your Amazon Prime subscription.”
A The ad-free experience will cost you 50 pesos. additional. This option requires that you have an active Prime membership and This amount will be charged each month until you decide to cancel.. Amazon warned that the price may change and that it is not based on subscriptions to channels and live TV, which will continue to feature advertising.
Advertising on Prime Video is part of income increasing strategies. The first signs that this measure would be applied appeared in mid-2023, one of the most difficult years for large technology companies. Massive layoffs and project cancellations have forced companies like Amazon to focus on higher-growth areas such as advertising.
Prime Video will follow in the footsteps of Netflix and Disney Pluswith plans that include advertising in their content.
How many ads will Prime Video insert into its series and movies?
Amazon has confirmed that its goal is have “significantly less advertising” than on television. While it didn’t provide details on the volume, type of advertising, or targeted content, we could expect it to be similar to what we see in the United States.
The ad-supported version of Prime Video debuted on January 29 in the US and includes two types of advertising. For Amazon Originals content, Prime Video only shows one minute (2 announcements) at the beginningand in third-party TV series or films it is inserted one ad at the beginning and another in the middle. The ad is similar to what we see on YouTube and is regionally targeted.
For Prime Video users: Mandatory declarations are nothing new. Just remember when Amazon didn’t offer the ability to skip the trailers that appeared at the beginning of each movie. If you’re not interested, just turn off the sound on your TV and wait for your favorite program or movie to load.
Prime Video will begin showing ads in Mexico on April 11.. From what we see in the US, this experience is not intrusive, although it may change over time. If there’s one thing we’re clear on, it’s that it’s no match for open television, which includes 5-minute breaks loaded with advertisements for miracle cures or telemarketing products.
Source: Hiper Textual
