Reddit falls with payment subbdites (for now)

Plan Reddit For implementation Payment subnets It was leisurely, at least temporarily. This was declared Steve Huffman, the general director of the platform, after the presentation of the results of the second financial quarter. The executive director did not rule out the resumption of the initiative in the future, but excluded its implementation in the short term.

According to the above, the brake in the selection of payments is part of the strategy to “focus on what is most important.” Reddit seeks to strengthen its main products before risking this model, although the idea within a year during the year.

“In order to focus on the most important, we distract resources from some areas, such as working in the user economy. This includes what some call payments. This is still an opportunity in which we believe, but now we are completely striving to strengthen our main product, turning Reddit into a place for links in search and accelerating international growth, ”Huffman published.

Therefore, if you are worried that you will have to pay a subscription to avoid blocked content for Paywall Or a payment wall, you can breathe. From Reddit They can replace this idea in the futureDepending on how other projects that the platform has on its roadmap.

Reddit will not realize the payment unit in the short term

Reddit announced its intention to realize the payments unit in August 2024. At that time, the company spoke about the creation of forums with exclusive content as a new monetization route. Although the original idea was not fully accepted by the community, they said from the platform that His intention was not to replace free forums with other paymentsBut they coexist.

It is worth remembering that Reddit already has an exclusive connection for subscribers of his premium plan R/Lounge. Nevertheless, the announcement of Huffman makes it clear that at the moment this concept will not expand to more subnet.

The need to expand the entrance routes to Money Reddit is not surprising. The platform is one of many who This influenced the reduction of web traffic from artificial intelligenceThe field of tools, such as Google AI, which generate the content of content and show it in the upper part of the results of the search engine, changed the method of consumption of online material. Clicks on sources are becoming more and more scarce.

Therefore, it is not surprising that Reddit seeks to create its own web -search system. “We offer something special: a wide range of conversations and knowledge that you will not find anywhere else. Every week, hundreds of millions of people visit Reddit in search of tips, and we turn this intention into active users of their native search Reddit, ”Huffman said.