The registration application was sent by Zhiji Automotive Technology and discovered in the Rospatent (FIPS) database.
The branded logo is a transformation of IM letters stylized as an element of Chinese hieroglyph. It symbolizes the concept of a digital car of the future, with artificial intelligence and virtual assistants in its center.
The registered sign covers a wide range of goods and services: from cars and automobile parts to software, GPS modules, cameras and service.
Although there is no official comment yet, it may show the brand’s potential plans to enter the Russian market.
Such actions often aim to preserve intellectual property, but usually become the first step before starting the brand in the new country.
Source: Ferra
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