Also Volkswagen chases the Tesla model and focuses on web sales From configuration to finalization of the purchase, the car is then delivered to the customer’s home or to the nearest dealer. For the time being, it is still an experiment limited to the German market and concerns only the lease of some vehicles.
«It is a fundamental step for Volkswagen, the digitization of our sales is an important pillar of our pAccelerate projectSays Klaus Zelmmer, head of sales and marketing at Volkswagen. «We are one of the first companies to use the online leasing of freely and fully configurable vehicles”.
German customers can lease online, choosing between two of the new generation of electric cars from Volkswagen: the ID.4 and ID.5 The Volkswagen ID.3the cheapest of the German brand’s new EV offering.
It was a long-awaited move from Volskwagen customers. A market survey commissioned by the German company leaves no doubt: two-thirds of Volkswagen customers want to be able to buy their next car online. “We want to guarantee customers an excellent purchase offer, both online and at official dealers,” continues Zelmmer.
The procedure takes place completely online and starts with the complete configuration of the vehicle. Once the agreement has been confirmed, the payment is always completed online.
Volkswagen, meanwhile, reassures dealers by promising that support for physical dealers will not fail. The company is already expanding this capability to other European customers.
Source: Lega Nerd
