M. Video-Eldorado launched the first brand region in Moscow with the technique of Belarus manufacturers. The area is located in a store on Folk Militia Street and is decorated in the national style of Belarus. The project was implemented as a part of the strategic cooperation with Horizon Holding with the support of the Embassy of Belarus and the relevant ministries.
The new region offers a wide range of products: a large household appliances atlant and horizont, gefest, belvar and belomo kitchen cabinets, Horizont and Knight TVs, as well as H-Book and H-Top Mini-PC-PCS. Consultants are trained in Belarus factories to help customers choose the right equipment.
The extraordinary and full official of Belarus Alexander Rogozel, Russian Ambassador, noted the importance of strengthening the plans to scale the brand regions of the project in other cities of Russia and strengthen plans. He also stressed the experience of the successful work of Belarus manufacturers with federal networks and expressed gratitude to the video to support the initiative.
General Manager M. Video Felix Libe, the launch of the brand region contributed to the allied integration, increases the recognition of Belarus brands and opened new opportunities for producers and consumers.
Nikita Kuznetsov, Director of the Department of Internal Trade Development, Ministry of Industry and Trade of the Russian Federation, said that the project will help to create additional demand for Belarus products and support the development of the consumer goods industry.
For buyers, installments up to 24 months are available for credit products and BNPL “Ruble” buyers.
Source: Ferra
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