This feature is implemented through integration with the BandLink platform, where artists create smart links to promote their releases.
Users can go to the artist’s smart link, select the “MTS Music” tile and click the “Pre-Save” button; then the future version will automatically appear in their personal library once published.
On the day of the premiere, the button changes to “Listen” and opens the track in the app or website.
According to Daniil Kryuchkov, director of MTS Music, this innovation makes the connection between performer and listener “simpler and more natural.” BandLink notes that pre-savements have already become an important element of artists’ promotional campaigns.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
