Apple is known for constantly innovating technology, creating iconic products like the iPhone and iPod. However, according to a recent article, This New York Timessome employees are skeptical of the company’s next release: the Reality Pro mixed reality headset.
The company expects the glasses to be a milestone in the virtual and augmented reality space, but the development team encountered difficulties that caused some collaborators to leave the project. Others were fired for not making progress in certain areas, such as using the Siri voice assistant.
The development of the mixed reality headset has faced layoffs from a number of executives on the product’s design team, which began with Jony Ive in 2019, followed by the departure of his successor Evans Hankey last year.
Since then, no new head of industrial design has been appointed, and Mike Rockwell, engineer responsible for product development, has been brought in.
main questions
Despite the launch scheduled for June, employees wonder if the device makes sense for Apple and have doubts about its usefulnessas well as concerns about the expected $3,000 price and market for such a device.
Meta, for example, has invested billions of dollars in its virtual reality division, but has only sold 20 million units of its premium device, the Quest Pro, since 2020, despite lowering the price from $1,500 to $1,000 and $1,000.
According to an estimate by Counterpoint Research, Apple should sell less than 500,000 units per year, while sales of the Apple Watch, for example, are estimated at 40 million post-launch.
Source: Tec Mundo
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