MegaFon analysts analyzed the dynamics of subscriber transition from one operator to another.
Thus, the most active category of users were Russians aged 35 to 44 years. About 40% of such clients not only maintain their usual conditions, but create family groups, engaging in packages of services with loved ones.
MegaFon was the first to offer the opportunity to switch to a new operator not only keeping the numbers, but also with the same tariff. Over the past two months, residents of all regions of the country have used the service, especially in large cities.
Some statistics
► Between the ages of 35 and 44, 30% of all transitions occur.
► Further subsequent users are 45–55 years old (20%) and 25–34 years old (19%)
► Men register the transition 1.5 times more often than women
► 40% of clients after changing the structure of family groups and increasing service packages
Greatest interest in “mobile cloning”
► Moscow and region
► St. Petersburg
► Leningrad region
► Chechnya
► Bashkiria
► Tatarstan
► Krasnodar region
► Dagestan
► Samara region
► Sverdlovsk region
► Orenburg region
The family direction is of particular interest. 37% of users who signed up for a transfer plan immediately create a “MegaFamily”, which allows them to share minutes and gigabytes with relatives, even if they live in other regions.
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We made the transition to MegaFon as simple and convenient as possible. Now customers can choose an operator with the best roof and fast Internet, keep their number, their usual tariff and its cost. This format turned out to be relevant throughout the country from Kaliningrad to Vladivostok – this is finally a reflection of the popularity of real freedom of choice in the communications market.
— Maria Faustova, director of the B2C products department at MegaFon
To switch while maintaining the tariff, just go to the MegaFon website, upload a screenshot of the current tariff and receive a promotional code. It can be entered online or shown to an employee at a communication store when applying for a new SIM card.
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Source: Iphones RU
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