The first example is the “interactive element” Eyes.lips.first, which will be published on the brand’s official channel elfYOU. will be. According to the company’s director of integrated marketing communications, the channel was created to “support female gamers,” “inspire creativity,” and “increase self-confidence through makeup and streaming culture.”
Viewers will be able to purchase elf cosmetics directly during the broadcast by simply selecting the products they like on the screen, without going to other sites.
Source: Ferra
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