MTS announced the launch of connecting communication stores together with the T2 operator. The new format allows you to reduce operating costs while maintaining full functionality for clients.
The first hybrid salon has already been opened in Kirov. In the future, the network believes that the number of such sites could reach 100 throughout Russia.
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Cooperation with T2 allows us to flexibly manage territories and quickly scale in strategically important locations. at no additional cost. In turn, clients also benefit from such a partnership – it significantly saves their time and makes it necessary to visit different retail outlets.
— General Director of the MTS retail chain Andrey Gubanov
The format is based on the sharing of retail space. One operator offers part of the area of its outlets, and opens a second full-fledged salon.
This approach allows you to reduce capital costs for searching and developing new locations, as well as increase efficiency. efficiency of existing facilities.
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The opening of salons by MTS players is not just an optimization of space, it is a retail step. We are moving from competition to collaboration, where both parties win: costs are reduced, efficiency is increased, and the client gets more options in one place.
The first salon in Kirov is a pilot, the success of which will show whether the hybrid model will become a new standard in the communications industry.
— Deputy General Director for Commercial Activities T2 Irina Lebedeva
United points make it possible to strengthen the offline presence in points with high traffic and potential. sales.
At the first stage of the research project, there are 600 salons: 300 from each company.
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Source: Iphones RU
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