According to the company, the market leaders are Chinese brands Xiaomi and HUAWEI, which are ahead of Apple in terms of popularity among Russians.
The best-selling models were Xiaomi Watch 5 Active (5.5% of all sales), HUAWEI Watch FIT 3 (4.1%) and Redmi Watch 5 Lite (3%). Apple Watch SE (2022) and HUAWEI Watch GT 5 were also included in the top 5.
In just nine months, 3.9 million devices were sold for a total of 30.9 billion rubles, with an average price of about 7,900 rubles. The most popular segment was the 2-5 thousand ruble segment, accounting for 39% of purchases.
In monetary terms, Apple and HUAWEI share the lead (26% of the market for each company), with Xiaomi taking 8% and Samsung 12%.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
