Subscription service HBO Max has been in intense development for several months to improve the performance of the streaming platform’s apps across different platforms. And according to the website protocolThe company knew this was going to happen, but decided to launch the platform even if it was unfinished.

According to Sarah Lyons, Head of Product Experience at HBO Max, The main culprit of this process was increased competition.Including the launch of Disney+ forced the company to launch a service as soon as possible so as not to lose market share.

As a result, HBO Max apps have been launched for various platforms, based on the pre-existing structure of the brand’s previous services, such as HBO Now and the criticized HBO Go, which is mostly used for those who missed an episode. series or movie on the cable channel.

The experience was far from what most consumers expected, as the focus of both platforms was never a global launch and a large catalog with advanced improvement mechanisms.

promising results

Still, according to Lyons, it was “painful” to read the community’s criticism, but the company’s plan to “replace the plane’s engine mid-flight” seems to have hit a sweet spot.

In recent months, the platform switch to an optimized framework has yielded optimistic results: for Roku devices, the app crashes 90% less and the reload time on Android TV is reduced by 50%, just to name a few examples.

The acquisition of a Canadian startup called You.i TV is considered a key moment for the development of these new apps, specifically for smart televisions. Releases for Fire TV, Xbox, browsers and other operating systems are next. Besides optimizing performance, the idea with the new apps is to improve the browsing experience as well as improve the search and content recommendation systems.

Source: Tec Mundo

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