“Bora” is a Korean word meaning “purple”, the color is called “purple purple” given that “Purple” is translated from English the same way.
The Samsung Galaxy S22 in Bora Purple will be available on August 10, the same day as the announcement of the Galaxy Z Flip4 and Z Fold4. The new color option will be available on Samsung.com and select retailers. It will cost the same as the other colours, i.e. 850 euros in Europe and $800 in the US.
Rumor has it that the upcoming Samsung Galaxy Buds 3 Pro (which will be part of the Unpacked presentation on August 10) will be available in a matching Bora Purple colourway.
Source: Ferra
