The Russian market for smart speakers grew by 70% in the first half of 2022. In units, sales increased to 780 thousand devices – this is a record, and in money – up to 6 billion rubles. At the same time, the average check for a device purchase has decreased.
The growth in sales of “smart” speakers was reported in the press service of M.Video-Eldorado. The analytics was based on sales data in the network stores.
According to the results of the first half of 2022, sales of smart speakers increased by 70% in quantitative terms – to 780 thousand units, and in monetary terms – to 6 billion rubles. The average check at the same time decreased by 7.7 thousand rubles, or 11%.
“In terms of sales, the category is far from saturated, it has the potential to develop and penetrate more Russian households,” said Sergey Sukhorukov, head of the Gadgets and Entertainment business unit at M.Video-Eldorado.
The most popular model among Russians from the “smart” column was “Station Light” from “Yandex”. In general, devices from Yandex became the best sellers in the category and took the top 5. Sixth place is taken by “Capsule Mini” from VK.
Author:
Kirill Bilyk
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
