According to the press release, this approach did not replace in-house designers, but rather reduced their workload. Thus, MidJourney resulted in a series of banners for key sections of the store, visual elements for posts on general social networks, and email newsletters.

MidJourney is a neural network designed to generate images based on text descriptions. The company says it’s trained on millions of ready-made text-image pairs and can produce high-quality images that are “virtually indistinguishable from the work of professional artists or designers.” The rendering process takes a few minutes.

Source: Ferra

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