US chocolate bar maker Mars Wrigley has apologized to Chinese customers for a new Snickers ad that called Taiwan a “country.” The marketing material sparked a scandal on Chinese social media.
According to Reuters, the company released a limited edition of the bars, noting that the products are only available in “countries” such as South Korea, Malaysia and Taiwan.
Videos and images of the advertisements have gone viral on the Chinese microblogging platform Weibo, sparking local outrage. The administrative status of the island is a contentious issue in Chinese politics.
On Friday, the US company posted an apology on its Snickers China Weibo account, saying the marketing materials had been changed.
“Mars Wrigley respects China’s national sovereignty and territorial integrity and operates in strict accordance with local laws and regulations,” the statement said.
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