“We neither approve nor reject a possible name change. “Watermelon” is part of a marketing campaign … The site has also been updated in the style of an advertising campaign, ”said Wildberries representatives.

Earlier, a discussion took place on the Russian Retail Week 2022 forum, where Wildberries founder Tatyana Bakalchuk pointed to the English name. Bakalchuk acknowledged the possibility of a future renaming of the marketplace.

Source: Ferra

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