“We neither approve nor reject a possible name change. “Watermelon” is part of a marketing campaign … The site has also been updated in the style of an advertising campaign, ”said Wildberries representatives.
Earlier, a discussion took place on the Russian Retail Week 2022 forum, where Wildberries founder Tatyana Bakalchuk pointed to the English name. Bakalchuk acknowledged the possibility of a future renaming of the marketplace.
Source: Ferra
