The TikTok social network has become a headache for many of its competitors. Instagram. The latter, though not always with great success, introduces innovations to counter the strength gained by the former in many markets such as Spain. Now, a new option has emerged that aims to strengthen the power. reels.
The idea that Meta, now the owner of Instagram, had was to give the creators of this type of content the ability to post it. crusade. And what does this mean? Well, something as simple as having the opportunity to show your business both on the aforementioned social network and on Facebook. This is really very positive, because coup too much to produce oldMoreover earning money -something faultless, what many are looking for-.
This move powers Facebook Reels, which launched earlier this year and has been working quite well. That’s why Instagram’s idea is to be able to use and post short video creations in vertical format. All networks owned by Meta. And this distribution is something its competitors cannot currently do – TikTok in the first place.
Other news coming to Instagram
One of the important ones announced by Instagram is turning a story into a reel if requested. It was announced long ago that the purpose of this possibility was to offer users, and now the step has been taken. This increases the options available when creating short videos. It’s also possible to do this from another content type… so the effort is much better optimized.
Also, the possibility of using a new label on both Instagram Reels and Facebook. This is what is known asadd yours” and derives from a long fashionable option in Stories among users of the first social network we commented on. Basically, what is achieved is to leverage trends to create a Story with great ease by leveraging existing content.
Reels as a lifeline
It seems that such content, with the importance it has gained today, battlefield among social networks. And what has no substantial presence for the creators can go into oblivion…the worst thing that can happen to any of these platforms. So it’s no surprise that Meta does all it can to ensure that Instagram and Facebook don’t lag behind TikTok.
Source: Cincodias Elpais
