By 2026, a quarter of the population will spend at least one hour a day in the metaverse. Research conducted by technology research and consulting firm Gartner and published by the World Economic Forum says so.
But what will people do in the metaverse 4 years from now? According to the survey, the virtual space will be crowded with people at meetings, concerts, virtual events, work and shopping. The prediction is that we will use NFTs and tokens to buy and sell products.
Another prominent feature of the research is that brands already anticipate and build the infrastructure for users to live their digital lives as a continuum of real life. Gartner vice president Marty Resnick believes that 30% of the world’s institutions will have products and services in the metaverse by 2026.
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Activities such as studying in virtual classrooms, building houses and buildings, buying virtual land will be common in the metaverse. Some are already happening. The sale of land, yachts, and other items has already brought in billions of dollars in new technology, and fashion giants like Dolce Gabana, Tommy Hilfiger, and Paco Rabanne have already promoted fashion shows across the metaverse.
The World Economic Forum emphasized that the metaverse is being treated as the new evolution of the internet, defined as “extended reality” (XR). The organization also noted the movement of tech giants in the development of hardware that allows interaction with the new world, for example, virtual reality glasses.
Another business front explored by companies and brands is advertising in the metadatabase. If previously the goal was to buy space in totems on the street and on the Internet, now the discussion is for promotion in the new environment.
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But what is the metaverse anyway?
With so many expectations about technology that promises to change our relationship with the digital world, it can be expected that doubts will arise about the functioning of the system. Metastore is a new form of platform for building apps and social interaction tools.
It is a virtual environment that simulates the real world where people are represented by their avatars. Basically, this is the future of social networks and what some experts call the immersive internet, which will be something like a new internet age.
The term became popular last year when Facebook decided to rename the company to Meta, making it clear that this will be the company’s focus going forward. In addition to changing the name of the company, Mark Zuckerberg announced that he will invest $10 billion over the next few years to build his own environment in the metaverse.
However, in order to exploit the potential of the metaverse, it is necessary to have professionals who know how to work with the new platform. That’s why companies are looking for people who understand new technology and know how to deal with it, and the demand for these professionals has grown exponentially.
How to prepare to act in the Metaverse
Looking at the high market demand and diverse opportunities for these professionals, Exame Free Masterclass Opportunities on Metaverse. Content fully planned to happen online and free per day April 26 at 19.00will show how to get ahead and be one of the first to occupy the new frontier of the internet.
The masterclass, produced by experts Fernando Miranda, Marketing CMO at Exame, and Flávio Tavares, Strategic CEO of Welcome Tomorrow and founder and CEO of Upper ADucation, explores the many potentially profitable opportunities emerging in the metaverse and how to capitalize on them. offers the right way. .
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Source: Exame
