The BMW Group throws the gauntlet of challenge for Tesla “Tesla’s reign is coming to an end,” thunders the No. 1 in the company’s commercial division menacingly. The automaker is targeting the US market, where it plans to increase its market share in the coming years.
“Tesla has had a strong position for years, but this leadership is coming to an end,” explains Pieter Nota, Sales Director of the BMW Group. In addition to BMW, the group also includes Rolls Royce, MINI and Husqvarna
BMW’s electric offering it gets more aggressive every year. Today the company focuses mainly on the new BMW i4 and BMW iX According to the BMW executive, the market is approaching a point of no return: the presence of electric will be all-encompassing and erode the current leadership of cars with an internal combustion engine.
Step by step: in 2022 BMW plans to continue to sell in general 200,000 electric cars, significantly increasing the weight of electrified in its portfolio. The gap with Tesla is still very large and will remain so for several years to come: just think of Elon Musk’s company that sold nearly 1 million EVs in 2021.
As for the other brands, MINI is preparing to update its Full Electric in 2023, while Rolls-Royce is also working on its first electric flagship. It’s starting to get really interesting, Tesla is no longer the only major player in the electric market, even though its dominance is currently still current and apparently undisputed.
Source: Lega Nerd
