During the last month in Russia, the latest iPhone models have fallen in price by 30%. The price reduction was influenced by the strengthening of the ruble, the decline in Russian interest in devices, the upcoming presentation of Apple and new supply chains.
The iPhone 13 Pro Max in the maximum configuration of 1 TB a month ago cost 245.9 thousand rubles in the store, and now it costs 179.9 thousand rubles. Slightly cheaper, an average of 20 thousand rubles, “younger” versions of the device at 128 GB, Izvestia reported.
The same prices are set at MTS, Citylink, Svyaznoy and other stores. M.Video-Eldorado added that they made Apple equipment cheaper in anticipation of the new academic year and business season.
On the gray market, the prices of these devices also fell. For example, the iPhone 13 Pro Max with 128 GB of memory can be found for 80 thousand rubles. The most expensive equipment on the gray market costs about 115 thousand rubles.
Author:
karina pardaeva
Source: RB
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