The departure of foreign music services increased the audience of illegal platforms by almost 10% in August. People over 30 who listen to music on albums instead of playlists are more likely to become pirates.
Most of the listeners switched to alternative Russian platforms. Yandex.Music has become the most popular replacement for foreign streaming, Kommersant reported.
83% of a former Apple Music subscriber, 71% of YouTube Music subscribers, and 65% of Spotify customers switched to it. According to the results of the second quarter, the service already had 13.7 million subscribers, 1.5 million more than in the first quarter.
After popularity follows “VK Music”, in third place – MTS Music, closes the top four “Sound”. MTS Music reported that viewership has grown 35% since March, even due to the departure of foreign competitors.
Spotify announced its exit from the Russian market on March 25. In April, the Spotify app disappeared from the Russian App Store and Google Play stores. The service lost 600 thousand subscribers from Russia.
Author:
karina pardaeva
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
