To date, the share of the search engine in the global search market is only 3%. For comparison, Google’s share is 91.1%. But even with such an unimpressive opening, Microsoft is determined to make Bing a major player in the consumer market.
True, it wasn’t always like that. It is known that in the days of Steve Ballmer and even Satya Nadella, Microsoft did not take its own research seriously – company leaders wanted to cut back on spending on it.
Now the situation is quite different. Redmond Corporation aims to integrate OpenAI technologies such as GPT-4 and DALL-E 2 into Bing. This can qualitatively improve search results and make them more competitive with Google.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
