This Getty Picturesmarketplace and global visual content creator announced a launch last week Visual Use Authorization Form of the industry.
The tool is part of advances in data privacy and security and recognition of the growing importance of biometric data to enable security applications. Artificial intelligence (AI) and machine learning (ML).
The new authorization form, developed in conjunction with the Digital Media Licensing Association (DMLA), will provide clarity and guidance on how data, including visual content, can be properly tracked and processed to protect creators.
Joyful biometric data They are particularly valuable because they can be used to recognize and map facial features extracted from visual content. Although regional laws are still under development, Developers should always start by collecting data from legitimate sources and obtaining authorization for their intended use.
“Regulations and legislation around the world have changed the way we manage our data, so as an industry our processes need to catch up,” said Paul Reinitz, Legal Director of Advocacy and Operations Consulting at Getty Images.
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