When entering any page on the Internet, you should have encountered the following notification: “Do you want to accept or reject all cookies?”. Effectively, what would this acceptance of all cookies be? What does a cookie, or whichever you prefer, have to do with opening a website? Don’t worry, we’ll answer all your questions about it.
What are cookies?
In general terms, a cookie is a file created by the browser with relevant information about the behavior of that page on the internet. When websites ask if you allow cookies to be received, they share the responsibility for accessing the file in question, which can be shared or even sold to some companies.
For example, while browsing the web, after searching for a product or a topic related to it, it’s very common to see a few ads that offer exactly what you’re looking for, right?
It turns out that cookies are already shared in online traffic and meet the goals of creating these personalized ads to enable the purchase of a product or contracting of a service.
The practice, which has been going on for a while in the digital environment, has come to the fore even more after many discussions on the General Law on the Protection of Personal Data (LGPD). Because now companies need to make their data sharing policy accessible for users to approve or disapprove.
Cookies were created by programmer Lou Montulli, who used an old browser, Netscape, to implement them. For these to exist, a hypertext transfer protocol (HTTP) must be involved in the process.
Thus, the web server stores user search data in a single file in browsers, producing some solutions for instant improvements when other accesses are made without deleting the cookie history.
Although cookies are primarily known for information shared with companies for advertising purposes, they are also facilitators and assist with various aspects of web browsing, such as website preferences, listings, and receiving local news and recommendations.
When a website recognizes the most frequent behavior of the internet user, it is thanks to cookies that notify the preferences before the page is opened. If you wish to access a platform with a language other than your own, cookies allow this setting to remain active until you reconfigure it, for example.
Is it possible to use the internet without cookies?
As mentioned earlier, cookies help with web browsing, but it is understandable that users do not want to share information with third parties and want to protect themselves from possible malicious cookies.
The good news is that it is possible to surf the Internet more securely and for free than the famous third-party cookies that actually monitor behavior.
For this, OneTrust has developed a free material that shows how it is possible to keep users aware of cookies, continue to browse safely and privately, and how companies can operate without providing this data and still be successful in digital marketing. campaigns. OneTrust’s custom kit documentation includes:
- a cookie-free world guide;
- FAQ page about the end of third-party cookies;
- OneTrust primary data solution information page;
- a personalized demo option.
Go to the official website of the platform and register to receive the material immediately.
Source: Tec Mundo
