An unnamed source close to the company said that the resumption of supply and sales of Samsung equipment will take place in October. His words were immediately confirmed by two of Izvestia’s retail counterparts.
It should be noted that in case of a comeback, the company will have to spend a lot of effort to regain its former positions in the Russian market. Thus, the IT giant’s share in August sales fell to 9% in August. For comparison, it was 30% a year ago.
A number of experts have already expressed the opinion that Samsung did not voluntarily suspend its activities in Russia. This may explain why the company has not severed its ties with the market and announced that it has withdrawn from the market completely.
Recall that recently in Russian retail, the latest Samsung folding smartphones of the Z Fold 4 and Z Flip 4 series appeared suspiciously quickly (almost immediately after the premiere).These models were presented in various trim levels in one of the old authorized Samsung stores. in the Russian Federation. Samsung’s press service in Russia did not comment on the rapid launch of the company’s luxury smartphones on the Russian market.
Source: Ferra