Sbermarket, after the division of the assets of O2O Holding, as a result of which Delivery Club passed to VK, announced its desire to create its own food delivery service from restaurants, but the first stage will be a test launch, after which it will become clear how justified this decision is in a highly competitive market.
“Now we are negotiating cooperation with various companies. Until the end of the year, we are planning a test launch of delivery from restaurants and cafes, ”reports the press service of the service (quote from Kommersant from RIA Novosti).
Recall that as a result of the withdrawal of the joint project from the VK media corporation, the Delivery Club delivery service was acquired, which later passed to Yandex in exchange for News and Zen, while Sberbank retained Scooter and Kitchen in the District.
The latter is likely to become the basis for the new Sbermarket delivery service when new players join.
Against the background of the news about the deals, market experts did not assume that Sber would decide to develop the direction of restaurant food delivery.
Igor Pan from Finmir, for example, commented on the situation to RB: “Competing with Yandex in the food delivery segment will no longer be task number one for Sberbank.”
This seemed logical when it became clear that Yandex would have both Yandex.Food and Delivery Club, the biggest players in the market for home-prepared food, in the hands of Yandex.
However, before the end of the year, Sbermarket hopes to launch a pilot of a new service. And after evaluating the effectiveness of the test release, a decision will be made on further development.
Author:
Ekaterina Alipova
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
