For some time, content producers have been Twitch The company complains that the platform is monetized as it only delivers 50% (50/50) of the value of its subs to most of them. Yet, Some streamers most celebrities got 70% (70/30), but Twitch claims they will default the amount to 50% for most.
Last Wednesday (21), Twitch announced that some creators will be ending the 70/30 preference split, despite more than 22,000 people signing a petition to improve earnings distribution.
By June 2023, major publishers will have the highest share in sub-revenue only when they reach the first $100,000 (about $517K at current rate).
“We don’t normally talk about it because frankly you don’t have to think about it. We prefer that you focus on what you do best. But to fully answer the ‘why not 70/30’ question, ignoring the high cost of providing the Twitch service is an incomplete answer. ,” explains Twitch.
high costs
According to the company, one of the main issues with excluding the possibility is the cost of the platform, for example, the cost of providing 200 hours of live high-definition video per month is $1,000 (about R$5.1k).
“This means viewers in the same hour make, on average, three times more money than they did five years ago. Our investment in monetization options has put and continues to put more money into streamers’ pockets than their 20% share of revenue from subscribers,” explains Twitch. Chairman, Dan Clancy.
Clancy also claims that he is responsible for increasing the revenue share of free subscriptions to 65% for members using Amazon Prime. Recently, Twitch has also caused controversy by banning gambling and other content on the platform.
Source: Tec Mundo
