The Dutch blog iCreate found two mentions of the iPhone 14 Max instead of the iPhone 14 Plus on the Apple website.
First found in model number documents, and the second on specific specific examples. Apparently, the name of the company was established at the last moment of the smartphone change. The reason is unknown.
iPhone 14 Max links found on Apple website; Plus the name seems like a last minute decision
While Apple chose to name the larger base model iPhone 14 Plus, it was widely referred to as the iPhone 14 Max in media reports ahead of the keynote. Now, it seems that the iPhone 14 Max was indeed Apple’s planned name for the device, with the Plus decision coming relatively close. [?]
9to5mac.com
Source: Iphones RU
