facebook announced that he would implement new controls to customize the content you see on your feed. The move comes after months of complaints from millions of people who disagree with how Facebook or Instagram is displaying content from people you don’t follow. Currently it will be possible to tell the algorithm that you do not want it to show you certain posts for 60 days.

The platform introduced “Show more” and “Show less” buttons, which will appear below your friends’ posts, pages you follow, and pages suggested by Facebook’s AI. In doing so, users will choose what content they are interested in and what content does not matter, without the need for intermediate steps. According to the company, these buttons they affect the rating of the post and the like.


From a practical point of view, if you click “Show Less” the algorithm subtracts points from this content, albeit temporarily. Unlike what happened a few years ago, when we could opt out of always displaying certain messages, now valid for 60 days only. Facebook revealed TechCrunch that this decision is based on their research shows that people only want these preferences to last for a few weeks..

It is important to note that buttons will be periodically displayed on posts from the Feed, although users will be able to access these features by tapping the three-dot menu in each content. The measure will apply to all content, including what your friends post. The company also mentioned that they are testing this feature on reels.

Facebook wants to copy TikTok despite user complaints

Due to the fall in advertising revenue in the last quarter Meta tries to replicate TikTok’s success. It’s no surprise that the company copies every popular app, after all, that’s what it’s been doing for years. The problem is that the adaptation of features such as Showing content from people you don’t follow has annoyed millions of users.

Facebook recommends posts from creators and communities that you may not know about for your enjoyment and review. What you see in your feed is uniquely personalized to your interests using machine learning.


Facebook has experimented with several options for learning the algorithm over the years. in 2019 integrated small surveys to see if you were interested in publications recommendations that appeared on your innings. If people answered “yes”, then they gave it a rating and showed similar content.

Currently, 15% of the content we see in the feed comes from accounts recommended by the algorithm, though this will change. A few months ago, Mark Zuckerberg confirmed that the percentage would double despite user rejection. The Facebook co-founder said social media will move from the people and accounts you follow to an intelligent algorithm that recommends content to you.

Source: Hiper Textual

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