BeReal leads in downloads, but few people use it

BeReal, a social network that aims to make users look natural, has become very popular in recent months. So much so that even platforms like Instagram or TikTok copy a mechanism similar to what the app offers: offering just two minutes to take a picture with both the front and rear cameras at the same time. The application is essentially has success in downloadsas latest data show sensor tower. However, this is not the case with respect to the number of active users.

The above source claims that BeReal has accumulated 53 million downloads on Google Play and App Store in 2022. This is a very important number, given that the app has only one feature – the ability to take photos for no more than two minutes a day, and that most of the installs were due to word of mouth from users. The bad news is that many of them install it but don’t use it. Ratings sensor tower show that in the third quarter of 2022 only 9% of users who have downloaded BeReal log into the app every day.

On the other hand, its competition has a much higher percentage of active users compared to installs. AT Instagramfor example, 39% of users who have downloaded the application access it daily.bye on TikTok 29% do. To this we must add the recent intention of both platforms to copy the stellar feature – and, we repeat, the only one – BeReal. Instagram is already working on a similar feature, and ByteDance recently announced TikTok Now.

BeReal doesn’t care about numbers

In a recent email statement GizmodoBeReal has confirmed that it is currently numbers and number of downloads are not important to them. They also claim that for this reason they do not share data on the number of users or downloads, and claim that what they offer sensor tower These are just “ratings”.

“The mission of BeReal is to create the best product. That’s what’s important. Metrics, fundraising, rankings, rankings, etc. are not what we want to draw attention to ourselves, so we do not publish them yet. All BeReal numbers on the internet are… estimates.”

BeReal states in an email sent to Gizmodo.

However, BeReal is generally opaque when communicating internal data, including those that directly affect users, such as system crashes or other incidents. Therefore, it is unlikely that we will find out official data in the future.