What is super app? Understand how it works and see examples

do you know what they are super apps? This model of apps is getting more and more popular and is gaining ground on our smartphones like no one noticed. billionaire elon muskfor example, he has already expressed his desire to create an “everything app”, a definition that matches his concept. super app.

This description may be very utopian, but we are seeing an increase in the number of options and features brought in just one app. Just analyze your own application library. I definitely want to know what super app? Understand how it works and see examples in another dedicated TecMundo guide.

What are super apps?

super apps It is nothing but a collection of applications. multiple functions in one placeit allows the user to solve multiple problems or needs simultaneously without having to change the interface.

In this case, they stand out a lot as they are accessed with high repetition and create integrated digital ecosystems. The aim is to allow the user to perform all activities in one place, eliminating the need to download a list of other programs for simple or complex daily activities.

The first app to adopt this “super” profile, WeChat, from China. It was originally created in the country as a text and voice app, but it has worked so well that it has become part of the routine of millions of users. In addition to working similarly to WhatsApp, the platform also allows, for example, to send and receive payments, shop online and use discount coupons.

So, when using a super appAs functions become much simpler, faster and more direct, we reduce the number of unnecessary applications, eliminate information redundancy and improve the experience of services. After all, what we’re all looking for is to save time.

How does a super app work?

As we mentioned, a super app Any application that allows you to do more with less, always allowing users to access multiple functions that they would normally need to install another application.

In addition to time, this saves space on users’ devices, reducing steps to confirm transactions such as bank transfers, as well as purchasing discounts and shopping.

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The advantage is that by offering everything in one place, it can meet important needs by linking similar functions. In a simple analogy, super app it would act as a mall where several people travel to solve multiple outstanding issues.

And super apps spreading. Popularity only increases with the number of benefits and features. The more the super app solves, the more time the user uses and the more potential it has. owned today super app It has become much more competitive for companies than traditional practices.

Super application examples

We can now list a few examples. super apps Brazilians and other options around the world. In our country, we can think of Banco Inter, Mercado Pago, iFood and Magalu.

Speaking of the latter in particular, today we not only find a store on our mobile, but also many other options purchased by the retail giant, in addition to a single payment service (MagaluPay), a benefit program (Golden Customer). , credit, cell phone chip, gift lists and other features.

So, to be a super app like we mentioned, there has to be one thing in common: being useful to the user on several different levels. The situation is no different with Magalu superapp.

Another interesting example is Rappi, an app that offers the opposite functionality: delivery program not only for food but also for supermarkets, pharmacies and pet stores, a subscription program, different delivery possibilities, a bank (with card credit) and all ) and much more.

And finally, we have followed the evolution of WhatsApp in recent years. super app. He just stopped being a messenger and started integrating some kind of payment, search and posting (with his own “stories”).

Easier to define super app? Now you can choose one of them whenever you need help. Will we see another one appear very soon? Be sure to follow the news from TecMundo.