Microsoft is working on its own Xbox app store to compete on the App Store and Google Play.
This became known from the documents of the UK antitrust regulator (CMA). The CMA is investigating the possibility of a $68.7 billion acquisition of Activision Blizzard, with Microsoft citing help to expand its presence in mobile gaming as the main motivator for the move.
The deal will improve Microsoft’s ability to use the generation play store that runs on a variety of apps, including mobile, as a result of the addition of Activision Blizzard’s accumulation. Building on Activision Blizzard’s discovery of the gamer community, Xbox will look to scale the Xbox store for mobile devices by attracting gamers to the new Xbox Mobile apparel.
However, consumer churn from the Google Play Store and the App Store for mobile devices has changed significantly in terms of consumption. Microsoft believes that, with popular and popular content, gamers will be more inclined to try new things.
— Microsoft
Activision Blizzard is looking for companies to lure players to the App Store and Google Play. Activision Blizzard and King games are presented as a “base” for the store. In particular, we are talking about Call of Duty Mobile, Diablo Immortal and Candy Crush Saga.
One way or another, Microsoft will inevitably have to and will have to participate in the competition with Apple and Google. Two-level studio with insufficiency. [The Verge]
Source: Iphones RU
