iPhone shortens distances with Samsung and increases market share

Apple managed to grow 3% in the last quarter in a smartphone market in free fall.

by Ángel Roca for iPhone

In the third quarter of 2022, the global smartphone market recorded its third consecutive year-on-year decline, down 9% year-on-year and the third-worst quarter since 2014. And in the midst of this general decline, only Apple managed to stay and the only brand to grow during this quarter.

In his latest report, channels shows the sales and market shares of the top five smartphone manufacturers World. Apple and iPhone have managed to break new ground, increasing their market share to 18% compared to 15% a year ago.

iPhone 14 Pro and Samsung Galaxy S22 Ultra

Apple resists in a falling market and closes its distance with Samsung

Apple was the only seller in the top five to see positive growth, further improving its market position with an 18% share during the market downturn thanks to relatively flexible demand for iPhones.

Apple grows in a falling market

Again channels does not provide millions of unit sales data for each brandshows the percentage of market share they achieved in the last quarter of 2022, compared to data for the same quarter a year ago.

market shares

The market is down 9%, but Apple has managed to ditch the trend

channels He says most manufacturers are struggling to reduce their stock and adjust their prices with sales and discounts. they even say that Apple had to put value to keep selling. Although we know that Apple has increased the price of the iPhone 14 in most countries, this is causing sales of the iPhone 14 and iPhone 14 Plus to drop.

The pricing strategy for new products, even for Apple, has been carefully designed to avoid significant pullback from consumers, who currently tend to be very sensitive to any price hikes.”

this market share According to the data of each producer in the third quarter of 2022, channels:

  1. Samsung: 22%
  2. Apple: 18%
  3. Xiaomi: 14%
  4. OPPO: 10%
  5. live: 9%
  6. Others: 27%
Channel Table

Market share of top 5 smartphone brands

As we have seen, only Samsung and Apple managed to withstand the drop in sales. While Apple has done this more imposingly, it’s growing 3% in a market that’s down 9%. Good data awaiting the last quarter of the year, which has traditionally been the strongest for both Apple and many companies.

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Source: i Padizate

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