Exactly one year ago, McDonald’s made a big announcement that it had formed a partnership with IBM to adapt all its drive-in services to machines equipped with artificial intelligence. in agreement, The tech giant has committed to acquiring McD Tech Labs.
The idea is that these devices process customer orders in real time. AI is designed to identify exactly what each customer wants, no matter how complex the orders, and can “translate” any specific request.
Mac CEO Chris Kempczinski said in a press release at the time that working with technology originally created by Apprente created “significant benefits for customers and teams”. However, while checking out such benefits, user Dal (@that_usa_guy) was disappointed. The video of the experience went viral on TikTok.
@that_usa_guy FAILED: McDonald’s #mcdonalds #AI #artificialintelligence The new AI ordering system in @McDonald’s Corporate? original sound – Dal JustDal
Ice cream, cones and bacon
In the first test video, With more than 271 thousand views, Dal shows an order placed on one of these AI machines to order two ice cream cones.
The footage shows that “intelligence” decided to add a few slices of bacon of his own accord. But worse, the machine was unable to fix the error and a live worker had to place the order.
Dal, a tech geek, later visited another McDonald’s AI machine and re-registered the service. This time, “intelligence” couldn’t understand that customer wanted soft drink Mountain Dew with snack. Again, the machine didn’t fix the error and a worker had to take over the service, so you can’t love all that.
@that_usa_guy Trying McDonald’s AI driver… Again @McDonald’s Corporate #fail? original sound – Dal JustDal
Source: Tec Mundo
