Hackathon Moscow Travel Hack 2022 winners announced

The partner and author of the hackathon tasks was the RUSSPASS travel planning service in Russia. According to the rules, participants could choose a task from one of five tracks: product (there were two tasks to choose from), design, marketing, and technique. Days were allotted for solution development. At the end of the hackathon, a launch session was held, where the teams presented their developments to the members of the jury.

In the first product track, the participants had to improve the existing RUSSPASS products and the user journey (CJM) in the B2C and B2B segments.

The first place was taken by the team “0+”. For the B2C segment, the participants created a service that allows you to select routes through a dating game. Its essence is that the user selects the city he wants to go to, activities, hotel, transfer, then pays everything in a single transaction. For B2B: access made to content creation until the end of the audit.

The second was the “4P” team. The participants found that 88% of users do not reach the main function of the site. To solve this, they propose to implement a neural network in RUSSPASS that will generate recommendations, create a new CJM to guide the user to “smart favorites” and push notifications with geolocation, preferences and schedules. For the B2B segment, the team suggested doing a construction tour based on the offers already available on the site.

In the second product track, it was required to develop a voucher conversion model in the service loyalty system.

The best solution on this track was submitted by the Tourbusters team. The participants developed the game on the concept of ancient Russia. In the main RUSSPASS, the user can click on the loyalty program button and go to the card page, where tasks will be available, completing which users will receive bonuses. These bonuses can be spent on the internal market, where products from Russian designers, unique seasonal events and special partner discounts will be presented.

Second place was taken by the SCAM team. The participants developed a platform with a personal traveler account. There is also an achievement system: for traveling, a person receives awards and bonuses. The platform also includes a store with merchandise and coupons and a task block, completing which the user receives coins.

On the design track (UI/UX), it was necessary to develop an improved interface for the RUSSPASS website and application based on the current one.

First place was taken by the Lambda team. The participants suggested making a sidebar (simplifies navigation, introduces the user to the service) and integrates convenient filtering. Also add a value proposition to the front page of the site, less flashy and more informative hotel cards.

RedCat team runner-uphe suggested detailing three flow pages: the home page, the city page, and the hotel page, as well as bringing the trip builder to the first screen.

In the marketing track, participants had to create a marketing solution to promote the service to a specific target audience based on the analytics created.

The jury awarded first place to the Finch team. The participants analyzed the negative reviews of the hotels and realized that there are no bad hotels, there are hotels that are not suitable for the client. Consequently, they decided that the client should not choose from a million hotels, but only from five “ideal” ones, which will be selected automatically using special tools.

Second place went to the MT&T team. Participants offered to promote the idea that “doubling a ride on RUSSPASS is as easy as spinning a Rubik’s cube.” You are supposed to promote this idea through communication channels like digital, print, embed and outdoor advertising.

On the technical track, the teams created a route builder that includes a system of triggers with the ability to perform a transaction for different types of services.

on this track The first place was taken by the Black cat team. On the basis of the RUSSPASS platform, the participants suggested making a detailed database, a unique selection system, filters not only by the properties of the entities, but also by emotional factors, the possibility of sharing the final tour so that you can be edited and/or paid for by someone else.

Second place went to HardCoders. The participants suggested working on the relationship with the client using a “cloud” survey. The user then selects the date and direction of travel. After that, you are shown a map, on which your personal virtual selection will be, consisting of various places to visit with nearby hotels and restaurants. From the card there is a transition to the basket, where you can add or remove services. If the user does not want to take the survey, they will be offered the most popular selections.

You can see photos of the event on the website.