Apple needed to act quickly to address a number of complaints from the community once it started. Show more ads in the App Store. It all started with new revenue-boosting measures Apple rolled out this week, which has already garnered a lot of criticism on social media.
And the reason wasn’t just increased amount of advertising on platformsbut mainly the content of these ads: many of the items listed automatically had nothing to do with the listed apps, and some were even banned for the same age group that was the target audience of the sought-after program or game.
heavy criticism
The most recurring problem according to user complaints, gambling, casino and slot machine ads. This is still a very sensitive issue, an uncertain area of regulation that can cause losses if it falls into the hands of children or survivors of gambling addiction.
Even ad for adult content and relationship chat appeared in child apps or marriage counseling searches.
These App Store ads are anything but…
Read? You might also like: Adult Video Chat
In Addiction Therapy? You might also like: Gambling
Watching Disney? You might also like: California Psychics
Enhance Your Marriage? You might also like: Hinge Friend pic.twitter.com/lMlgHT0AgK— Basic Apple Guy (@BasicAppleGuy) October 26, 2022
In addition to public complaints, several developers took to social media to criticize Apple and ask for changes to its advertising policy. Tool creators don’t want to see their software associated with this theme, even if it’s in an automated ad format.
Web site MacRumors He compiled a few of these protests, all with similar content in tone. Programmer Marco Arment, creator of popular podcast aggregator cloudyexpressed his discomfort at seeing the app itself next to casino sites.
Now the product page of my app shows gambling ads and it’s not really suitable for me.
Apple shouldn’t settle for that either.
The App Store has corrupted such a large company so deeply. They gain so much from gambling and manipulative IISAs that they no longer even see the problem. https://t.co/MnNlf7k0kT
— Marco Arment (@marcoarment) 25 October 2022
“The App Store has corrupted a big company so deeply. They make so much money from gambling and manipulative purchases that they don’t even see the problem anymore,” he said.
what does apple say
This Wednesday (26) companies, pause the display of certain product categories in the form of an ad In the iOS digital store, including casino and slot machines, without giving a time frame or possible solution.
Source: Tec Mundo
