This Thursday (20), Uber announces the creation of its own advertising division. According to the company, The goal is to create “an engaging way for brands to connect with users.” during travel”.
The company called Journey Ads (travel ads, in free translation) transportation app and Uber Eats will sell ad space in sponsored emails and fleet vehicles. A pilot program with tablet ads will be launched soon in Los Angeles and San Francisco, USA.
“Uber leverages data and insights specific to its mobility and distribution businesses, providing new and attractive avenues for the world’s biggest brands to reach an audience of 122 million monthly active users,” the statement said.
How will Uber ads work?
Mark Gretchen, CEO of digital advertising firm Sizmek and former director of Amazon Advertising, will head Uber’s advertising division. In a statement, the executive spoke briefly about the new venture.
“As part of our core business, we have a global audience of valuable consumers who tell us where they want to go and what they want to achieve,” Gretchen says.
Apparently, depending on the destination, Trip Ads will show ads for brands while users are waiting for the driver or taking a trip. With this, consumers will be taken on a “shopping journey” during the races.
According to Uber, Initial tests showed customers were exposed to ad content for about two minutes. The action increased advertisers’ visibility by two to six times compared to other ad formats.
Finally, The company revealed that more than 40 major brands have already partnered to advertise while traveling.. These include NBCUniversal, Heineken and United Artists Releasing.
Source: Tec Mundo
