In the third quarter of 2022, the average price of a smartphone in Russia decreased by 15%, to 19.3 thousand rubles, Kommersant writes, citing data from Marvel Distribution. The source of the publication in one of the electronics retailers confirmed these data.
Sales of smartphones in the first quarter fell by 30% in piece and by 43% in monetary terms, to 5.6 million smartphones in the amount of 107.8 billion rubles.
Xiaomi (41.3%, the joy of Poco) became the leader in sales of smartphones in real terms, Realme (16.4%) came in second, Samsung (9.9%) came in third, Tecno (9.1%) came in fourth. %). %) and on the fifth – an apple (6%).
Consumers are buying less flagship models. Basically, they choose smartphones from the middle price segment.
We see a high interest of buyers in smartphones costing from 20 thousand to 35 thousand rubles.
David Borzilov, Sales Director of MegaFon
The fall in the average price is also affected by the decline in consumption of iPhones. Buyers have become less likely to buy iPhones due to the many popular apps in the App Store and the broken Apple Pay. [Коммерсантъ]
Source: Iphones RU