Wildberries is investing 13.7 billion rubles in support of Russian entrepreneurs during the international “Bachelor’s Day” sale. This is the highest figure in the company’s history. World Shopping Day will be held at the venue from November 2 to 14. RB learned about this from the market press service.

Wildberries will spend a record 13.7 billion rubles on the sale on the “Single’s Day”

The investment will help vendors involved in sales increase sales volumes and help buyers purchase electronics and home appliances, clothing and shoes, and even basic necessities at the best prices.

For participants in the sale, Wildberries will reduce their own commission by 15%, their minimum amount will be 3%. The platform will launch an advertising campaign through TV, SMS sends, push notifications, promotional products will be marked with glowing dice on the website and mobile applications.

In 2021, Wildberries increased the amount of investments in the November big sales “Bachelor’s Day” and “Black Friday” by 5.3 times compared to 2020, up to 8 billion rubles. This was reported by the company’s press service.

At the same time, Ozon and Aliexpress Russia invested 2 billion and 3.5 billion rubles, respectively, to support sellers during November sales.

Author:

karina pardaeva

Source: RB

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I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.

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