While the new Twitter Blue was due early next week, those run by Elon Musk, rolled out upgraded subscription today. Of course, for now, its availability is limited to the US, Canada, UK, Australia, and New Zealand. It is not known when it will arrive in the rest of the territories, although we suspect it will not take long given the urgency of the money injection company.
The new Twitter Blue retains some of the features that the previous administration of the social network offered. However, the biggest novelty that Elon Musk has introduced in said membership is profile verification. Spending $8 will get you a very distinctive verified badge.. Yes, one that only people with huge followings could aspire to.
“Your account will be marked with a blue checkmark, just like the celebrities, companies, and politicians you already follow,” the company mentions in the Twitter Blue description. Now it’s important to note that those people who were already vetted prior to Elon Musk’s purchase of Twitter, they have to open wallet yes or yes to keep their check.
Other features coming soon to Twitter Blue are the ability to upload longer videosn (more than 2:20 minutes) and your tweets will be more visible in replies, mentions and searches. Finally, you will see less ads if you subscribe.
Obviously, this proposal will make it easier to verify accounts, but it could also create a major problem for Twitter. Why? There will likely be a lot of users interested in verifying their account, and we’re not sure if the current Twitter staff can handle the sheer volume of requests.
Recall that this week Twitter started a massive wave of layoffs. Although it was not expected to exceed 50% of the labor force, there is ample evidence that this percentage is significantly higher.
On the other hand, it is not known whether the current Twitter verification system is fraud-proof. Many will want to pass themselves off as a false identity.which can cause serious problems. At a time when politicians and businessmen, from Elon Musk himself, are managing all-important matters from their Twitter account, having fake profiles with a verified badge can cause truly troubling situations.
It is these hypothetical events that alert advertisers. In recent days, some companies have raised concerns about the future of Twitter; especially in terms of content moderation. Elon Musk promotes what he understands by “Freedom of Expression”, and this could mean that social network filters are ignoring posts that were previously deemed inappropriate. Of course, no company wants their ads to appear next to these types of posts.
Source: Hiper Textual
