TV Box boxes, always seen as the bad guys by Hollywood studios and Netflix, may have led to an increase in the legal consumption of on-demand streaming services on platforms like Netflix and YouTube. The result is part of a study It was conducted by researchers from US universities in Delaware and North Carolina.
To prove whether advances in streaming technology, which have clearly increased access to content, also facilitated piracy, the study worked with household-level data showing internet and TV usage and compared them to Kodi software adoption time. measuring potential losses caused by media piracy.
The findings were surprising: adoption of locally installed Kodi software on TV Box boxes, did not harm over-the-top (OTT) video providers, that is, platforms that distribute their content over the internet, which users watch on demand.
How researchers found TV Boxes benefit Netflix
To prove their hypothesis empirically, researchers used panel data from 10,337 households based on internet and TV usage reports. This information found billing records over a 16-month period from 2017 to 2018, when streaming boxes with the Kodi app were widely used.
While it’s not a perfect proxy for proving hacking, researchers have used it because Kodi allows users to measure their habits before and after purchase. In addition, the study found that two-thirds of the owners of these TV boxes pirated plugins were installed.
While pay-TV spending is falling among Kodi box adopters, total internet use in these households increased by 2.88 gigabytes per day, 0.52 gigabytes of which is created by Netflix. This increases monthly fee payment by 0.9% among TV Box users, survey concludes
Source: Tec Mundo
