VK, together with the Beinopen Institute for the Development of the Fashion Industry, released a game on the Roblox metaverse platform, in which the characters wear clothes of Russian brands and designers, the VK press service said.
Representatives of fashion brands and digital designers worked on creating images for avatars. Users are offered to explore digital islands, roam cyber locations, and run a supercomputer with exclusive outfits.
VK noted that they want to support talented Russian designers by uniting the fashion and digital industries. The main goal of the project is to test a new marketing tool that clothing manufacturers could use to interact with customers.
Brands and digital designers featured in Beinopen Dreams:
- Befree & Vadim Khusnutdinov/ digital brand ERA
- Krakatoa and Varvara Korzunina
- TJ & Anza Nemkovich COLLECTION
- Acoola Kids & Valeria Medvedeva
- GRASSER
- Abzaeva and OKA (Katerina Zhikhareva)
- Molotov and Tatyana Zelikson/ Dressing
- Vampire & Kreamonz Manicure
- JUST ME and Marina Gruzdova/ SCSsubsonscious
- pink frog and hanna halkina
- CAREC.O & Rita Valeeva
- Without Borders Oksana Liventsova & Irina Aksenova
- lakshmi fashion
- 7GREY & OMG Collection by MO
- Ad Astra Lab and Natalia Samsonova
- Nahuel(‘asil)
- Love is love and Olga Gladilova
- Phrase and Sokolovskaya Lina
The introduction of the fashion industry into the metaverse is gaining momentum. Previously, the startup Seamm created a platform for transferring fashion models and accessories into virtual reality. The project managed to attract $1.7 million in investment.
Author:
Natalia Gormaleva
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
