Apple brand zones have begun to close in M.Video and Dorado stores, Izvestia reports.
Instead, “shops within stores” of manufacturers from China, Turkey and other countries are opening. For example, in one of the stores, the brand zone with Xiaomi smartphones replaced the Apple showcase. At the same time, iPhones are still on sale.
This year, M.Video-Eldorado opened a brand zone near them. Many of them are core to Chinese companies such as Hisense, Grundig, Realme and Tecno.
Demand for a brand’s appliances in a store where there is a brand zone is usually 20-35% higher than the likely assortment with a standard assortment.
As a rule, brand zones are supported by the manufacturer. They allow you to expand the range of the company’s products so that customers can see and try this or that product live. [Известия]
Source: Iphones RU
