HE YouTube ShortsIt will expand the possibilities of using licensed music, a video platform method that allows short vertical clips to be broadcast.
According to the company, new agreements have been made with registrars and use will be possible 30 to 60 seconds the number of songs in Shorts posts made vertically and competing directly with TikTok. Previously, the maximum playing time for a licensed song was 15 seconds.
On the other hand, the entire YouTube catalog will not be released: The company did not detail which artists or labels are part of the new deal, but has already warned that there are some limitations. It will be possible to check which song belongs to each category while editing the clip before it is released.
Extending the expiration date of songs was a recurring request from the creators. Users also complained that videos were demonized and suspended because they played a song for too long or even accidentally played it in the background.
The feature will be available in the YouTube app on Android and iOS platforms “in the coming weeks”. In addition, Google has announced shopping features and affiliate programs in recent months, an app for Smart TVs, and ways to monetize popular creators. Shorts reached an average of 1.5 billion monthly users in mid-2022, even through publicity within YouTube itself.
Source: Tec Mundo
