Research firm Canalys reported that the wireless headphone market grew by 6% in 2022. In the quarter of 2022, about 76.9 million homes were delivered to the company.
In this market of “smart” territories, audio devices are registered by 4% – 113.6 million units. In particular, we are talking about smart speakers.
Apple offers a 34% increase in the supply of wireless headphones after the announcement of AirPods Pro 2. Now, Cupertino is targeting 31% of the market (was 24.6%) – 23.8 million headphones around 17.8 million years ago.
*Apple and Samsung discussed with subsidiaries Beats and Harman
Samsung came in second, but its shipments were down 15%. Apple operates Koreans 2.5 times.
Premium brands such as Sony, Jabra and JBL are discovering retention through aggressive PR campaigns with revealed discounts. [9to5]
Source: Iphones RU
