AT attempt to prevent more advertisers from escaping, Elon Musk promised to introduce a new system so that ads are not placed next to extremist accounts. After learning that ads from Uber, Amazon and other companies appeared on white supremacist profiles, Twitter confirmed that there would be changes. The social network will allow new controls that will prevent ads from appearing above or below certain tweets.
In accordance with ReutersTwitter on Thursday sent out an email to advertisers notifying them of the changes. The company stated that controls will allow businesses to select keywords to not show adsWith. If a user uses this word in the body of a tweet, no ads will be displayed, thus avoiding new conflicts like the one that happened this week.
Twitter also mentioned that considering hiring content moderatorsor. During a phone call with an advertising industry group, a spokesman for Elon Musk’s company mentioned the benefits of having moderators. According to Twitter, internal content moderators will allow the platform to invest more in moderating tweets in other languages.
Through these changes, the company aims to convince advertisers to keep investing in Twitter. With the advent of Elon Musk, the social network has lost 50 of the top 100 advertisers. While some companies like Coca-Cola, Nestlé or Chanel have silently exited the market, others like Ford, Chevrolet or Novartis have turned the tap off this year.
Twitter doesn’t want to lose more advertisers like Apple or Coca Cola
The most recent case that sparked red flags at the company was Apple’s departure. At the end of November, Elon Musk accused Cupertino of censorship and an attempt to remove Twitter from the App Store. Beneath these claims was the mogul’s hysteria, who warned on Twitter that Apple stops investing in ads.
The decision “warmed up” Elon and no less, because. Apple was the company that spent the most on advertising in the first quarter of 2022.. After meeting with Tim Cook at Apple Park a few hours after the attacks, Elon Musk confirmed that the misunderstanding had been cleared up. Despite this, the owner of Twitter did not provide details about the agreements reached during this visit.
Although Freedom of expression is the banner of Elon Musk in his new phase as the owner of Twitter, this strategy causes you more headache than good. As Trump reinstates suspended accounts, including those of Donald Trump, advertisers are leaving because there is no guarantee that ads won’t appear next to offensive tweets or hate speech.
Before the Exodus Elon aims to develop strategies to convince them. One is to offer incentives, such as twice as many ads for the same price. Advertising is vital to Twitter as it makes up 90% of its $5.1 billion in revenue, according to its latest annual report.
Source: Hiper Textual
